THE NATURAL ADVANTAGE
Organic Growth at Work

Here's how you and your business can:

·       Grow more value and quality
·       Compost pressure and problems
·       Achieve great results without wearing out

Is your current way of working sustainable? Are you wearing yourself out in the drive to produce? Does your work embody human sustainability: growing output in a way that renews your resources, instead of depleting them?

Is the fun and the juice being squeezed out of your business? The pressures are increasing all the time. More competition, new customer demands and all the good things your own staff expect. Do you know how to use these pressures as creative fuel for future growth, or is your business being depleted by them?

The Natural Advantage uses organic farming as a model to show how people and business can be cultivated to get great results and renew their potential. Its seven principles of organic growth show how to grow the value and quality of your output, and how to handle pressures and uncertainty by working with nature, not overriding it.

These principles, and processes to apply them, have been evolved by Alan Heeks, a Harvard MBA. You can explore The Natural Advantage through his book, workshops and in-house programs.

"The Natural Advantage is a brilliant synthesis of biomimicry and psychology to create a living tool that can transform people, the planet and organizations. It is thoroughly practical while providing a powerful array of new possibilities for our relationships with each other and the environment." Paul Hawken

Contact Alan Heeks,
The Rural Renewal Company,
Cole Street Farm, Cole Street
Lane, Gillingham, Dorset SP8 5JQ, UK
*44 1747 835835


The Book  |  The Author 

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